Search engine industry Essay Example | Topics and Well Written Essays - 750 words

Search engine industry - Essay Example Hence, might create rivalry shift due to intense rivalry and technological advances.Established or major competitors with strong product differentiation and backing like MSN, Yahoo, AOL/Netscape are already on board in this competition. Hence, it will alert potential newcomers to size up and determine if they can match these companies in terms of capital requirements and experience.This market size is just a fraction of the bigger industry if other leading internet companies like Amazon.com and Ebay are included in the analysis. Hence, the US$ 11.8 billion size can be considered as the floor or minimumThe intense competition, however, demands more improvements and more developments with shorter life cycles. This can significantly erode the profitability of the firm for companies like Google must allocate big resources in research and innovation in order to capture the general market.Convergence is the significant factor in the changing search engine industry. Providing highly relevan t search results will no longer be the best talking points. In the long run, it will be considered as standard in the industry. The emerging challenge is how to lump different services around the search engine.Case in point: MSN to incorporate search capabilities to MSN Encarta, MS Outlook, and Internet Explore. Another, Google is integrating other systems like Froogle, Gmail, and Blogger under the blanket search engine. The idea is to be a one-stop shop that will cater to majority of internet users. It means that one need to go to Google to make some

Measure and assessment Research Paper Example | Topics and Well Written Essays - 750 words

Measure and assessment - Research Paper Example If they are available from secondary sources, the task becomes easier for the researcher. If not, they have to necessarily resort to collection of primary data. So long as the requirements are confined to quantitative information, they can be collected easily. At the same time, if qualitative information is required, the problem gets compounded. In particular, when a researcher is interested in capturing the behavioral pattern of the chosen samples, task would not be as easy as collective quantitative information. Given the fact that the researcher cannot enter into the minds of respondents, at the best what goes on in the minds of respondents can be captured by designing appropriate questions / statements and eliciting their responses. While the subject matter has been debated over the years, there is a consensus amongst researchers on the usefulness of measurement scales. These scales are tools which sorts or rates or ranks the respondents view points on the pre-determined criteria. They have been used widely in the areas that call for using psychometric exercises. The behavior of respondents thus gets captured by noting the respondents responses on a scale, and these responses when codified become the data for further analysis. Once the researchers decide what kind of measurement scales are to be used, it is equally important to determine if the tools used reliability and validity. Of course, a researcher could use a number of measurement scales, but choosing the right scale is a challenge. Only those scales which are reliable and valid alone will have to be chosen for measurement purposes. When a tool used for measurement produces similar results on repeat, that tool could be considered as reliable. In fact, reliability of a tool is nothing but the degree to which what has been measured yields consistent result each time it get used. Moreover, if what get measured remains free of error, the tool used to measure them is considered as reliable. On the